Social anxiety is far more than shyness. It is a persistent fear of being judged, embarrassed or seen as inadequate by other people. It can make meetings, presentations, conversations with colleagues, dates or even ordering in a restaurant feel like tests you might fail. Many people with social anxiety function well, and nobody around them would guess how much effort it takes. That is part of why it so often goes untreated for years.

It is also one of the anxiety problems that responds best to CBT. There is a specific, well-tested cognitive therapy for social anxiety, and it is the approach recommended in the NICE guidelines.

What social anxiety feels like from the inside

Typical experiences include:

Why it keeps going

The cognitive model of social anxiety explains why it persists even when nothing bad actually happens.

Attention turns inward. In social situations, attention shifts to monitoring yourself. That makes you more aware of anxious sensations and less aware of how other people are actually responding, so you miss the evidence that would reassure you.

You picture yourself from the outside. People with social anxiety often have a vivid image of how they appear: red-faced, awkward, visibly nervous. This image feels accurate but is usually far more exaggerated than what others actually see.

Safety behaviours backfire. The strategies used to avoid embarrassment, such as rehearsing, holding back or avoiding eye contact, often make you seem more distant or awkward, and they stop you discovering that you would have been fine without them.

Before and after. Anticipatory worry primes you for failure, and the post-mortem afterwards rewrites the event as worse than it was.

The image of how you come across feels accurate. It is usually far harsher than what others actually see.

Social anxiety, perfectionism and self-esteem

Social anxiety often comes with demanding standards for how you should come across: always fluent, always interesting, never visibly nervous. Those standards are a form of perfectionism, and they make ordinary social imperfection, such as a pause, a stumble or a joke that doesn't land, feel like failure.

Underneath, there is often a more general belief about yourself, such as being boring, inadequate or unlikeable. Social situations feel dangerous because they seem likely to expose it. When that belief extends well beyond social situations, it is worth reading about low self-esteem as well, because treatment may need to address both.

What CBT for social anxiety involves

In my practice

Social anxiety is common among the professionals I work with, especially those whose roles involve presenting, leading or networking. Often it has been managed for years through careful preparation and a great deal of effort, and it only becomes a problem when the demands increase. Treatment is active and practical. Much of the work happens in real situations between sessions, and it can be done just as effectively online as in person.

Social anxiety is one of several anxiety problems I treat. You can read more about the others on my anxiety therapy page.

If any of this sounds familiar, you may find it useful to talk it through. I offer an initial assessment, online or in person in Queen's Park, and can tell you honestly whether I think treatment with me is the right fit.

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Guy Klein

Guy Klein

BABCP-accredited CBT therapist and EMDR Europe accredited practitioner, in clinical practice since 2015. Guy works with adults online and in Queen's Park, North West London, with a particular focus on OCD, anxiety and trauma. More about Guy